Do you race for a living? Or wish you could?
Ever wondered how some racers seem to get a load of coverage, create awesome content and generally kill it when it comes to their own brand?
Wonder no more: we're here to help!
Our easy-to-follow course is aimed specifically at racing competitors to help you create, build and maintain your brand. From the basic principles of marketing, to understanding being an 'influencer', how to create and maintain your social media accounts, to ideas for creating content and how to attract brands who will want to work with you.
After all: you already know how to do your job on track, so why not let us help you do the off track bit, too?
We know what works, what doesn't, what you should be focusing your precious time on and it won't cost you the earth. What's not to love?
Read on to find out more.
What will you learn?
- Posting rules: Tone of voice
- Posting rules - Tone of voice: examples
- Posting rules: Words
- Posting rules - Words: examples
- Posting rules: Photography
- Posting rules - photography: examples
- Posting rules: Videos
- Posting rules - videos: examples
- Posting rules: Hashtags
- Posting rules - hashtags: examples
- Posting rules: Links
- Posting rules - links: examples
- Posting rules: Frequency
- Posting rules - frequency: examples
- Posting rules: Advertising
- Posting rules - advertising: examples
- Posting rules: Trolls
- Posting rules: Planning
- Posting rules: Tracking and Reporting
- Posting rules: General
Motorsport and Automotive Marketing Guru
Lindsay has worked in the motorsport and automotive industry for over 16 years. She's been there, seen it, done it. Having worked with and for the best in the business, she has experience of all categories of racing from F1 to MotoGP, Drift to Motocross, Road Racing to Desert Rallies with the likes of Monster Energy, Ford, VW, Rolls Royce, Lewis Hamilton, Valentino Rossi, BP Castrol, Mercedes... You name it, she's worked in it or worked with them.
She now runs The Motorsport Collective, providing marketing, communications and content services to global brands and competitors including Amazon Studios, HOONIGAN, Ford, DriveTribe and Ken Block among many others.
Lindsay knows that not everyone has huge budgets to spend on marketing, comms and content. So she is sharing her best tips, tricks and ideas in this series of online courses to help brands big and small to be their best.